Franchise Opportunity
A Bigger TomorrowTogether
Join the Willy’s Smash’N Burgers family and help build America’s next great burger brand. Great food. A brand people love. A partnership built for growth.
Crave Worthy
Proven Concept
Crave-worthy food built around a focused, high-demand menu.
Strong Unit Economics
A streamlined model designed for efficient, scalable operations.
Full Support
Site selection, training, marketing and ongoing operations support.
Growing Market
Burgers, fries and smoothies are everyday favorites.
Partnership Mindset
Your success is our success. We grow together.
More Than a Burger.
It’s a Vibe.
The Willy’s Difference
Great Food.Real Opportunity.
Willy’s Smash’N Burgers combines high-quality ingredients, a streamlined menu and an unforgettable brand experience to create a franchise model built for consistency and growth.
Streamlined Menu
Smash burgers, fries and smoothies — a focused menu that’s simpler to execute consistently and faster to serve.
Restaurant Operations
Documented systems, kitchen workflows and brand standards that keep every Willy’s consistent.
Training
Hands-on training for owners, managers and crew before opening, with ongoing development after.
Marketing Support
Brand campaigns, grand-opening playbooks, local store marketing and Willy’s Rewards.
Site Selection
Guidance on trade areas, real estate and restaurant layout for your market.
Technology
Online ordering, loyalty, POS integration and analytics built for multi-unit growth.
Supply Chain
Approved suppliers and distribution to keep quality consistent from store to store.
Multiple Revenue Channels
Dine-in, pickup, delivery and catering — more ways for guests to enjoy Willy’s.
Multiple Ways to Serve
- Dine-In
- Pickup
- Delivery
- Catering
Investment Overview
The Details
Fees, investment ranges and requirements are provided in our Franchise Disclosure Document. Request information and our franchise development team will walk you through them.
- Initial Franchise Fee
- Available upon request
- Estimated Initial Investment
- Available upon request
- Liquid Capital Requirement
- Available upon request
- Net Worth Requirement
- Available upon request
- Royalty Fee
- Available upon request
- Brand Fund Contribution
- Available upon request
Our Mission
Serve incredible food, create unforgettable experiences, and bring people together.
We’re more than a burger restaurant — we’re a community. Willy’s Smash’N Burgers is built on quality, consistency, and a passion for great food and brighter days. We’re looking for partners who share that passion and want to build something big.
Who We’re Looking For
- Operators with restaurant, hospitality or multi-unit business experience
- Leaders who build great teams and put guests first
- Partners with the capital and commitment to develop in their market
- Community-minded owners who love great food
The Path to Ownership
- 01
Request Information
Tell us about yourself and the market you’re interested in.
- 02
Introductory Call
Meet our franchise development team and learn about the brand.
- 03
Review the FDD
Receive and review the Franchise Disclosure Document.
- 04
Discovery Day
Visit Willy’s, meet leadership and see operations firsthand.
- 05
Sign & Build
Secure your territory, select a site and prepare to open.
Let’s Build
Something Big
Request Franchise Information
Take the next step toward owning a Willy’s Smash’N Burgers. Fill out the form and our franchise development team will be in touch.
Prefer email? franchise@willyssmashnburgers.com
This information is not an offer to sell a franchise. An offer can only be made in compliance with the applicable pre-sale disclosure requirements of federal and state law, including delivery of a Franchise Disclosure Document. Certain states require registration of a franchise offering before it can be made in that state.